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DISABILITY AWARENESS RAISING RADIO PROGRAM with Ombudsman 2nd Project

 

 

FEDERATION OF Ethiopian national Associations of PERSONS WITH DISABILITIES

(F E N A P D)

 



A PROJECT

ON

DISABILITY AWARENESS RAISING RADIO PROGRAM

 

 

 

 

 

March  2010

Addis Ababa, Ethiopia

  Content Page

 

Executive Summary

1. Introduction................................... .......................................  1

1.1 Background........................................................................ 1

1.2 Project Justification........... ........... ..................... .............. 2

2. Objectives .............................................................................. 3

 2.1 General Objectives...................................................... 3

 2.2 Specific objectives. ............................................................... 3

3. Project Outcomes (Impacts)................................................... 3

4. Programme  context ............................................................... 4

5. Major activities...................................................................... 6

6. Monitoring and Evaluation................................................... 7

7. Project Cost.......................................................................... 8


Executive Summary

Title of the Project

Disability Awareness Raising Radio Program

 Name of the partner

tHE ETHIOPIAN INSTITUTION OF OMBUDSMAN

 Name and Address of the implementing Organization

Federation of Ethiopian National Associations of Persons with Disabilities (FENAPD)

 Total cost of the Project

 ETB birr 161,300.00

 General Objective of the Project

To increase public Awareness about persons with disabilities and decrease mal-administration occurring on PWD’s

 Beneficiaries of the Project

The public and Persons with Disabilities

 Major Output of the Project

Attitude and behavior of massive population change through Awareness raising campaign

 Major Activities of the Project

Produce and broadcast 20 minutes long48 programmes focusing on mal-administration against PWD’s after the renewing of contract with Radio Ethiopia.

 Duration of the Project

One Year.

 

 1. Introduction

 

1.1. Background

 

FENAPD is the cross disability umbrella association of the four single disabilities focused national Disability Organizations (DPOs) that are found in Ethiopia, namely:

 

· The Ethiopian National Association of the Deaf (ENAD),

· The Ethiopian National Association of Persons Affected by Leprosy (ENAPAL),

· The Ethiopian National Association for Intellectual Disability (ENAID).

· The Ethiopian National Association of the Blind-Deaf (ENABD),

 The first four disability national associations established FENAPD in December 1997 under the Ethiopian Law to advance equal opportunities of persons with disabilities. To this end it has been performing various activities since its establishment, by adopting a strategy of promoting the United Nations Standard Rules on the equalization of opportunities for persons with disabilities in Ethiopia

 The number of disabled persons in Ethiopia is estimated to be seven million. Although their number is significant, they are not given the proper priority they deserve. Despite the fact that the major causes of disability in Ethiopia are poverty, war and famine, malnutrition and lack of medical care, disability is attributed to inherently acquired deficiency and Godly curse by most people, due to the deep-rooted predominantly negative cultural values and religious beliefs. As a result, PWDs are viewed as burdens to society, hence are denied even the very basic rights like access to education and employment. This has eventually made them extremely marginalized from almost all-social and economic life of society. Most of PWDs in Ethiopia live in rural areas, although a significant number of them live in cities and towns all over the country, comprising one of the most voiceless and helpless social groups. Very few government and non-government organizations in the country are engaged in the area of disability. The socio economic reintegration of PWDs is still at a very low level, and the long-standing deep - rooted stigmas attached to disability are still prevalent. Overcoming these stigmas requires relentless awareness raising campaign. Such an awareness raising campaign on the other hand needs to be a long-term process so that old and morbid beliefs are replaced with new and rational ones, which has direct impact on the well being of persons with disabilities.

 Thanks to the integrated global effort and unwavering commitment of the UN its member states, DPOs and the NGO community, the UN has now adopted the UN convention on the rights of persons with disabilities.

 FENAPD strongly believes that international instrument can contribute to end the hitherto prevalent discrimination that has been denying PWDs to enjoy their basic rights. However, it is also very worried that if a serious effort is not made in good time at national level to remind policy makers and key development partners to take series of actions .

 However, incorporating the provisions of the convention alone cannot bring about the desired change, unless the deep-rooted Unfavorable attitude of the society is changed.

To this end it has been actively involved in various activities that range from raising the awareness of the general public through radio Ethiopia to positively influence the general public, national policy makers, and the parliamentarians to a direct participation in to the issue of PWDs.

 To address this critical issue FENAPD has implemented for the last 10 years awareness raising radio programs that reaches millions of listeners across the country. The program has been transmitted for 20 minutes every week on medium wave station of Radio Ethiopia.

 FENAPD is eventually planning to continue produce and broadcast 52 twenty minutes radio programs every fortnight for the next one year. 

 FENAPD therefore has prepared and submitted this proposal to you so that your organization can directly participate in our effort by covering the budgeted amount ETB 161,300.00 , the objectives, scope, major activities and the budget break down are presented in the following parts of the proposal.

 1.2. Project Justification

Approximately 40 million people of Ethiopia hear Ethiopian Radio program and it covers all over Ethiopia. Additionally it is an effective means of transmuting messages because of the radio program mostly focused on social issues like disability, mal-administration etc.

2. Objectives

2.1. General Objectives

1. To Increase public awareness about disabilities and thereby change the negative public attitudes and practices.

2. To reduce the mal – administration practices of executive organs on persons with disabilities in order to ensure the rights of PWDs.

 

2.2. Specific Objectives

The specific objectives of the one – year 48 consecutive radio programs is:

1. To overcome stereotype and superstitious beliefs about disability,

2. To gather public opinion, obtain information and share experiences on the lives of disabled persons,

3. To develop networking among individuals, groups and organizations in the creation of employment, training and educational opportunities,

4. To let individual women and men with disabilities speak and to describe the barriers and disadvantages they encounter in their lives and how they are overcoming them,

5. To receive complaints in respect to mal – administration regarding PWDs.

6. To aware executive organs on how to solve problems of mal – administration on PWDs.

7. To encourage executive organs to formulate administrational polices and directives in line with the constitutional rights of PWDs.

8. To inspire different concerned bodies to take measures on problems resulting from mal – administration on the rights of PWDs.

3. Project Outcomes (Impacts)

· Attitudes and behavior of massive population changed through awareness raising campaign

· Persons with Disabilities made conscious of their rights and potentials

· Self-esteem and confidence of the disabled enhanced

· Information made available to the disabled and the public at large

· Government executives become aware of the rights of PWD’s

· Reduce mal-administration acts against PWD’s

4. Programme Context

3.1. Scope

Number of Programs

The number of programs that will be produced and aired would be 52 twenty minute programs.

 

Production and Broadcast

Each 20 minute program will be produced by FENAPD in consultation with the public relation department of EIO.FENAPD public relation head, a technical staff composed of one PWD and 2 freelances who participated in the production, editing, voicing and the broadcast of the program would produce the 48 programs in consultation with the public relation department of EIOThe technical staff would continue to work based on the contractual arrangements that would be signed between FENAPD and each individual technical staff. FENAPD media committee, the public relation officer and the public relation department of EIO would monitor the quality and production of each 20-minute program.

 

Contents of the Program

Equality and non-discrimination

Focus:

Reviews and assessments on the Inclusion of the issues of disability and PWDs in Legislation, PASDEP, and other sect oral policies, Unilateral, bilateral and Multi lateral development programmes and strategies.UNC vis-à-vis the prevalent negative attitude of the general public and also the responsibility of the executive bodies of the government Obstacles and barriers to accessibility, Gaps on the current polices and on the appropriate actions of executive body regarding the issues.

Right to life.

Focus:

Some traditional practices of killing disabled infants (Infanticide) and the mandates of the executive body to solve these problems.About living independently and being included in the community. Freedom from exploitation, violence and abuse

 

Women and children with disabilities and their rights

Focus:

Providing information about the special constitutional rights of women and children with disabilities.The implementation status of these special constitutional rights and the problems/gaps. 

Respect for Home and the Family

Focus:

Informing the right of all persons with disabilities who are of marriageable age to marry and to found a family on the basis of free and full consent of the intending spouses and other related issues.Complains on the above issues and the responsibility of the executive bodyInitiating public opinion, gathering success stories

Education and Health

Focus:

Special need education, status, feedbacks from beneficiary on its effectiveness, prospect and the available health services.Major problems and recommended solutions in the area of special need education and available health service information.  Awareness rising regarding persons with disabilitiesDisability and HIV/AIDS, the planned Research on Disability and HIV/AIDS by UNAIDS.

 

Adequate standard of living and Social protection

Focus:

The responsibilities of the public, the private sector and the state in insuring adequate standard of living for themselves and their families. Issues of social protection and enjoyment of that right without discrimination.

 

Participation in Cultural life, Recreation, Leisure and Sport.

 

Focus:

Cultural life of persons with disabilities and related obstacles.Access to different means's of information and cultural materials. Creativity, artistic and intellectual potentials of PWDsSporting activities of PWDs and the ParalympicsThe role of Ministry of Culture and Tourism and other concerned bodies regarding the above issues

Employment

Focus:

Creating awareness  on employability of PWDs and mal-administrationsThat has been occurred against the employment right of persons with disabilities.

 The program format is the following: -

 Focus:

Success story:-presenting stories of disabled personalities breaking the stigma presenting persistent and common negative stereotypes, attitudes, and concepts about disability and disabled persons in Ethiopian society, and how to combat than present information about the nature and causes of different disabling conditions. Interviews /short story/ personal experience /essay/:- Paying attention to include individuals with various types of disabilities including parents who have physically or mentally disabled children. Present alternatively interviews with personalities related to overcoming disability in daily life home, school work business, sports, arts, etc: recitals and personal experience, educational, all in an entertaining format. Question and answer programs on issues of PWD’s related with mal-administrationsLive public dialogue, radio drama and short stories….. etc

5. Major Activities

1. Renew contract with Radio Ethiopia and technical staff and identify favorable air time.

2. Carry out program researching, designing and scripting

3. Produce and broadcast 20 minutes long 48 Disability awareness programs.

4. Conduct periodic surveys and studies to measure the impact of disability awareness raising programs on both the public and PWD's

5. Consult, write periodic reports and send copies of CD of each program to the partner.

6. Conduct monitoring and evaluation.

 

6. Expected Output

1. Attitudes and behavior of massive population changed through awareness raising campaign

2. Mal-administration acts against PWD’s will decrease.

3. Persons with Disabilities made conscious of their  potentials

4. Self-esteem and confidence of the disabled enhanced

5. Information made available to the disabled and the public at large

 

7. Project Cost

7.1. Radio Program airtime and related fee

1. Radio Programme air time, studio and related costs

Radio Air-time for 52 twenty minute programmes

· 20 minutes x 100 Birr/minute x 52programmes ................  100,800.00

· 15% VAT ............................................................................   15,120.00

S/T................  115,920.00

2. Technical Costs

2.1.  Freelance journalists for radio voicing and scripting

· ETB 900 x 2person x 12 months........................................ ......... 21,600.00

2.3.  Radio programme professionals outside freelance

  (Actors or cast and short story and radio play writers)

· Script writers for short stories

- 500 Birr/ story x 10programmes .................. .......      ...5000.00

· Script writers for radio drama

- 500 Birr/ drama x 10 programmes............................    5000.00

· Cast/actors/artists

-15 Birr/ minute x 4 persons x 10programmes……………… 12.000.00

2.4.Programme dubbing costs52 programmes x 15/Birr/programmes………..780.00

S/T Technical costs............ 44,380.00

3. Material Costs

· Recording cassettes 60pcs. X 10 Birr /pc............................................ 600.00

· Batteries 40 packets x 10 Birr/pack......................................................     400.00

S/T Material costs ...................................................................  1000.00

GRAND TOTAL ............ 161,300.00