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DISABILITY AWARENESS RAISING RADIO PROGRAM with World Vision Ethiopia

Federation of Ethiopian National Associations of Persons with Disabilities

 

A Project Proposal on

 

 

Raising Public Awareness on Disability through Radio Programs to improve the Lives of Persons with Disabilities

 

 

 

 

 

 

 

February 2011

 

Addis Ababa   

1. PROJECT IDENTIFICATION

 Project Title: Raising Public Awareness on Disability to improve the Lives of Persons with Disabilities.

General Objective: To increase the public awareness on disability and PwDs.  

 Duration of the project: February 2011– January 2013

Time of Commencement: February 2011

Project Location: ………………………..

Implementing Agency: Federation of Ethiopian National Associations of Persons with Disabilities (FENAPD)

Funding Agency: World Vision

Project Budget: …137,782 Birr (8,300 USD).  

  

2. ACRONYMS

DPOs = Disability Persons Organizations

FENAPD = Federation of Ethiopian National Associations of Persons with Disabilities

ILO = International Labor Organization

MOLSA = Ministry of Labor and Social Affairs

NGOs= Non Government Organizations

PwDs = Persons with Disabilities 

UN CRDP = United Nations Convention on the Rights of Persons with Disabilities

UNICEF = United Nations Children’s Fund

USD= United State Dollar

WHO=World Health Organization

 

3. EXECUTIVE SUMMARY

Data on disability in Ethiopia is meager, but there are some estimates which show that the proportion of PwDs in Ethiopia in general is 10% and that there are more than 7 million persons with disabilities in the country (WHO, UNICEF, 2009). 

Because of low awareness, disability is perceived by the people as a Godly curse and PwDs are viewed as burdens to society, hence are denied even the very basic rights. PwDs themselves also have wrong perceptions of themselves in that most of them believe that disability is an inability and dependence. The low knowledge on the potentials and capabilities of persons with disabilities coupled with misconceptions of the causes contribute to their marginalization and exclusion from education, training, employment and other opportunities in life. Mainly because of low awareness on disability and the fact that the persons with disability could be productive citizens, most families of persons with disabilities keep them in an inhuman destitute isolation at home. In other words this low awareness practically resulted in the deep rooted stigma and discrimination on PwDs. 

National, regional and local development programs in the country for so many years were not disability inclusive and the socio economic services and the physical environment in the country have not been adequately accessible to PwDs and the entire societal misconception about them has been extremely restrictive. Consequently, majorities of PwDs in the country have no education, employment and other opportunities in life.

Families of PwDs are also overburdened by the challenges and in most cases are economically poor. Therefore, in spite of the universally recognized UN Convention on the right of PwDs to an adequate standard of living for themselves and their families, they are the most marginalized, neglected and underserved part of entire population in general. Majority of them could not fulfill their basic needs (food, clothes and shelter) where 95% of them and their families in Ethiopia are living in an extreme poverty and are the poorest of the poor (MOLSA, 2009). 

This situation of PwDs is one of the major challenges to human development and to the country's efforts to achieve the Millennium Development Goals and other national development plans & requires relentless awareness raising interventions targeting the families of PwDs, the community, PwDs, community leaders, development planners and policy makers to breach the wrong perception and low understanding about disability, to let PwDs come out, recognized as a human beings, take part in social activities and then improve their live situations. FENAPD, through its long years experiences proved that awareness raising through radio programs is the best mechanism. Hence it designed this project entitled “Raising Public Awareness on Disability through Radio Programs to improve the Lives of Persons with Disabilities’’. This awareness intervention helps to change the old and morbid beliefs and lead to bring new and rational attitudes towards disability and PwDs, which will direct progressive impact on the well being of persons with disabilities.

By this project, FENAPD will carefully develop and transmit 30 minutes every two week radio awareness programs for one year through Ethiopian radio on different issues of disabilities. The project has been designed for one year (February 2011-January 2012) and the total project cost is 137,782 Birr (8,300 USD).  

4. PROJECT BACKGROUND INFORMATION

Globally the number of persons with disabilities is estimated to be more than 650 million and about 85% of them are estimated to live in developing countries where the proportion of PwDs is 10%. The worst news is that PwDs account for 80% of the word’s unemployed and poorest population where one from ten non disabled persons and one from five PwDs in developing countries live under extreme poverty (WHO, World Bank, 2009).    

In Ethiopia there are very few studies on disability and thus data on this is not adequately available. But there are some estimates which show that the prevalence on disability in Ethiopia in general is 10% and that there are more than 7 million persons with disabilities in the country (WHO, UNICEF, 2009).

In reality the proportion could probably be higher because of the high prevalence of its risk factors including disease, war, famine, accident, malnutrition and harmful traditional practices in particular and high poverty in general. 

5. PROBLEM STATEMENT AND PROJECT JUSTIFICATION

Great majorities of persons with disabilities have no education, employment and other opportunities in life and could not fulfill their basic needs (food, clothes and shelter) and do not have access to basic social services that could help reduce their dependency and facilitate their independent and a sustainable livelihood. 95% of all persons with disabilities and their families in Ethiopia are living in extreme poverty (MOLSA, 2010).

In Ethiopian society, disability is perceived as a punishment from God and such beliefs contribute to negative attitudes towards persons with disabilities. Persons with disabilities are viewed as burdens to society, hence are denied even the very basic rights like access to education and employment. This has eventually made them extremely marginalized from almost all-social and economic life of society. In other words the low knowledge on the potentials and capabilities of the persons with disabilities coupled with misconceptions of the causes contribute to their marginalization and exclusion from education, training, employment and other opportunities in life. Mainly because of low awareness on disability and the fact that the persons with disability could be productive citizens, most families of persons with disabilities keep them at home isolated. Particularly those who become disabled at an early age have sever communication problems & live in an inhuman destitute isolation. The PwDs themselves have very low awareness on their disability and they also already accepted that they are unable and ever dependents.

Most families in Ethiopia think that such persons can not learn and involve in other socio economic activities and never sent such children to schools. Where some families have taken them to some schools, many teachers think that PwDs are not able to learn. As there are very few special needs schools in the country and practically impossible to send all children with disabilities to special needs schools, currently the government has been committed to focuss on inclusive education that focusing on special needs through its decentralized systems and the plan is to enable such children attend schools at their localities like their non disabled friends. However, in most cases schools in allover the country could not realized inclusive education and children with disabilities are not given the chances to attend schools at their locality. While the government policies given more than enough attentions on inclusive education which is to be realized, according to the current decentralization, at local level resources at the local levels have not been adequately allocated on this and necessary preconditions like teachers training on special needs educations, books for such children, physical accessibilities and others have not been arranged so far mainly because of low awareness of stakeholders in this regard. Development planners and policy makers have not recognized disability as a social diversity and thus there are very few disability inclusive socio economic services in the country in general and schools, health, transport, communication and other services in particular. 

Public services allover the country is in most cases are not PwDs inclusive and thus PwDs cannot access the services unlike their non disabled colleagues. The buildings, roads, transportation mechanisms telephone services do not consider PwDs in the country.

The low awareness on disability and productivity of PwDs of the general public, the families, the policy makers and PwDs themselves are the major factor for the neglect, marginalization, very challenging discrimination and stigma on PwDs in Ethiopia. If PwDs are clearly understood, recognized; their needs are properly addressed and communication barriers breached, they can effectively interact with the world and could be productive citizens. The history of prominent persons with disabilities like Helen Keller has clearly demonstrated this.

This worst life situation of PwDs in Ethiopia is one of the major challenges to human development and to the country's efforts to achieve the Millennium Development Goals and needs to be addressed. Overcoming these stigmas requires relentless awareness raising campaign. Such an awareness raising campaign on the other hand needs to be a long-term process so that old and morbid beliefs are replaced with new and rational ones, which has direct impact on the well being of persons with disabilities. Therefore, it is more than anything important to make awareness raising interventions targeting the families of the PwDs and the community in general and community leaders, the development planners and policy makers in particular to breach the wrong perception and low understanding about disability, to let PwDs come out, recognized as a human beings, take part in social activities and then improve their live situations.

FENAPD through its previous experiences proved that implementing awareness raising activities through radio programs is the best mechanism in raising awareness on disability. Radio program is the best way to reach wider population of different regions all over the country, both urban and rural. Except the high air time cost, it is less expensive for users in that it is run with batteries and owned by individual member of the population or household. Unlike print media radio does not require its audience to be literate. Its transmission reaches people off the roads or people who live in areas with poor or no transportation facilities. Moreover, people are usually more convinced with radio messages than any other sources of messages.

Thus, FENAPD developed this project entitled “Raising Public Awareness on Disability through Radio Programs to improve the Lives of Persons with Disabilities’’.The project will create an opportunity to access the families of PwDs, the public in general, community leaders, development planners, policy makers and other key stakeholders to wide range of awareness raising information on the issue of disability and the life situation of PwDs in Ethiopia and then lead the stakeholders to take affirmative actions to improve the lives of the PwDs and their families in the country.

6. ORGANIZATION’S BACKGROUND AND CAPACITY

Federation of Ethiopian National Associations of Persons with Disabilities (FENAPD) is a cross disability umbrella association of six single disability focused national associations committed to addressing disability related problems in Ethiopia. It was established in December 1996 and re-registered as an Ethiopian Residents Charity organization on 30 February 2010 per the country’s law bearing the registration number 1511.

The federation is operating in addressing the very severe disability problems worst life situations of PwDs in Ethiopia. Organizationally, it has: 1) general assembly- that reviews the overall performance of the federation, elects members of the executive committee and endorses the strategic plan 2) Executive committee that gives policy directions, overall guidance to the executive office, and approves the plan of operations and budgets of the organization 3) Executing office that plans, coordinates, organizes and facilitates the implementation of activities of the association.

FENAPD established strong linkages with stakeholders and its partners & enjoys their supports; has a well organized office, organizational policies & procedures, well designed strategic plan; and implemented a number of successful projects on disability with the support of donors such as ILO, Irish Aid, Action Aid, IDF, British Embassy, FINDA, World Bank, UNICEF, Threshold Association and others so far. FENAPD’s program implementation & financial utilization capacity has been confirmed effective & efficient by external evaluators.

FENAPD has been actively involved in various awareness raising activities including radio program strategy in raising the awareness of the general public through radio Ethiopia to positively influence the general public, families, PwDs & policy makers. It has implemented a 30 minutes weekly awareness raising radio programs through Ethiopian radio and reached millions of listeners across the country during the last 13 years with the financial supports of the above mentioned donors. This very important program has recently been discontinued due to funding shortage and FENAPD developed this project to continue this very important intervention.

7. PROJECT LOCATION

The awareness raising education through radio program will be implemented using radio Ethiopia, a public radio station, and the project will practically cover the entire country.  

8. TARGET GROUPS & BENEFICIARIES

Families of PwDs, PwDs themselves, policy makers, policy implementer and the general public are the project target groups of this project.

PwDs, that are estimated to be more than 7 million and their families are the major direct beneficiaries of the project. Government institutions and the public are also the beneficiaries of the project directly or indirectly.

9. PROJECT OBJECTIVES, OUTPUTS, OUTCOMES & ACTIVITIES

The overall purpose of the project is to contribute to the efforts to create accessible and inclusive socioeconomic environments for PwDs.

The specific objectives of this one year project are:

1) To reduce stereotype and superstitious beliefs about disability,

2) To gather public opinion, obtain information and share experiences on the lives of persons with disabilities,

3) To develop networking among individuals, groups and organizations in exchanging information,

4) To let individual women, children and men with disabilities exchange their experiences on the barriers they encounter in their lives and how they are overcoming them,

5) To inspire different concerned bodies to take measures on problems of PwDs.

9.1. PROJECT INPUTS

The following are the major project inputs:

Cash and material inputs 

The financial input requirement for the total duration of the one year project is cost is 137,782 Birr (8,300 USD). 

Personnel Input

With the project, FENAPD will fully assign the already existing one full time media expert and the other existing FENAPD existing staffs will also actively involve in the effective implementation of the project.

9.2. EXPECTED OUTPUTS

The following are the following project outputs:

1) 1 PR officer/media expert put in place

2) Freelancers contracted and assisted on the radio message development

3) 26 awareness raising programs developed & transmitted

4) Information made available on disability & PwDs to the target population,

5)  Two radio audience satisfaction assessments made

6) Four quarterly progress & financial reports submitted

7) 1 project terminal evaluation conducted

9.3. EXPECTED PROJECT OUTCOME

The following are the major expected outcomes of the project:

1) Attitudes and behavior of the target population changed through awareness raising radio program,

2)  Self-esteem and confidence of the disabled enhanced,

3) Disability information made available.

4) adequate attention given to PwDs,

5) Persons with Disabilities made conscious of their potentials,

6) Self-esteem and confidence of the disabled enhanced

9.4. ACTIVITIES

Hiring a professional

FENAPD will hire a media expert who will design the radio program, radio scripts and coordinate the entire radio awareness program activities. The expert will be hired by the first month of the project period.

Identify issues

Specific disability awareness issues that best fit radio transmissions will carefully be identified and prioritized by the expert. This will be done mainly during the first two months of the project period but will continue revised and improved through out the year.

Sign agreement with radio station

FENAPD will contact Ethiopian radio station and will make the necessary contract agreement for the transmission of the radio awareness program for one year by the first month of the project period.

Prepare the radio messages

The media expert will design the radio messages of 26 programs each for 30 minutes. The programs will be educative and entertaining. Each of the programs will be carefully designed and reviewed in adequate ahead time.

FENAPD public relation head, media expert-a professional PwD and 1 freelancer will involve in the production, editing, voicing and the broadcast 26 programs during the project year using professional materials and modern studios.

Transmit the program

Based on the contract agreement to be signed 26 educative and entertaining awareness radio futures/programs on different disability issues using Amharic language (because at least it is understood by majority of the population of the country than other local languages) will be transmitted every 15 days through radio Ethiopia, a radio station that can best reach the population

Expected Contents of the radio Programs

The following are the expected contents of the radio programs: 

*BERIEF DISSCUTION ABOUT FENAPD AND WORLD VISTION.

PERSONS WITH DISSABILITIES.

-Who are persons with disabilities?

-Causes, types and prevention mechanism of disability.

-Situation of persons with disabilities in the country.

*ATITUDES OF THE COMMUNITY TOWARDS PERSONS WITH DISSABILITIES.

WOMEN AND CHILDREN WITH DISSABILITY.

-Problems faced by children and women with disabilities and expected solutions.

OVERVIEW OF LEGAL INSTRUMENTS VISA VIS PWD’s.

- Reviews and assessments on the Inclusion of the issues of disability and PWDs in Legislation, PASDEP, and other sectoral policies, Unilateral, bilateral and Multi lateral development programmes and strategies.

 -UNCRPD vis-à-vis the prevalent negative attitude of the general public.

ACCESSIBILITY AND DISSABILITY

-Obstacles and barriers of PWD’s to accessibility, Gaps on the current polices and what has been done by the concerned bodies.

-Information access of PWD’s.

-Promoting assessable private buildings and government offices in A.A.

 EMPLOYMENT AND PERSONS WITH DISSABILITIES.

-Means’s on the employability of PWD’s.

-Employment problem faced by PWD’s.

EDUCATION AND PERSONS WITH DISSABILITIES.

-Special needs education, status, feedbacks from beneficiary on its effectiveness, prospect and the available health services.

-Major problems and recommended solutions in the area of special need education and available health service information.

-Situation of schools for children with disabilities.

HEALTH ISSUES OF PWD’s.

-Reproductive Health of women with disabilities.

- HIV/AIDS and venerability of PWD’s.

-Situation of HIV/AIDS positive PWD’S.

*ABILITIES OF PERSONS WITH DISSABILITIES AND THEIR CONTRIBUTION IN THE COUNTRIES DEVELOPMENT.

*THE ROLE OF THE COMMUNITY, THE STATE AND NGO’S IN ENABLING ETHIOPIA FOR PWD’s.

*INTERNATIONAL DISSABILITY DAYS.

-December 3, International Day of PWD’s.

-White cane day.

-International deaf day.

-International leprosy day.

-Different disability events.

The program format will be the following:-

Success story:- Presenting stories of disabled personalities breaking the stigma presenting persistent and common negative stereotypes, attitudes, and concepts about disability and disabled persons in Ethiopian society, and how to combat than present information about the nature and causes of different disabling conditions. Interviews /short story/ personal experience /essay/, drama: - Paying attention to include individuals with various types of disabilities including parents who have physically or mentally disabled children. Present alternatively interviews with personalities related to overcoming disability in daily life home, school work business, sports, arts, etc: recitals and personal experience, educational, all in an entertaining format.

Project Management

For the effective implementation of this project FENAPD will assign one already existing media expert. The expert will be responsible to the day to day activities of the project. Its existing staffs namely the general manager, PR head, project coordinators, admin officer, finance officer, secretary, cashier, drivers and messenger will also directly or indirectly involve in the day to day activities of the project.

The FENAPD general manager gives the overall leadership and is the manager of the project and accountable to all the project activities and all matters related to the project. The overall management of the project fund is the responsibility of FENAPD per its financial management system. Expenses are approved by the signatories of the FENAPD general manager and admin & finance officer and made through the cashier. External auditors as well as the funding agency as required could audit the project expenditure.

Project Monitoring

The PR head will be responsible for smooth day today implementation of the project, monitoring, evaluation, reporting. The PR head will follow up the overall project activities and provide continuous technical support to the media expert/PR officer.FENAPD will institutionalize regular monitoring, supervision and review mechanisms for project implementation. It will submit quarterly progress and financial report to the donor and relevant sector government organizations.

Evaluation

FENAPD will conduct continuous radio audience satisfaction assessments and final evaluation will also be carried out

 

10. PROJECT BUDGET

Budget Description

Total

 

Quarter 1

Quarter 2

Quarter 3

Quarter 4

 

In Birr

 In USD

Technical costs

 

 

 

 

 

 

Script writer (drama):9 programs x 755 Birr

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